Case Study: Pacific Lifestyle Homes ties marketing spend to real buyer calls with CallRail

Pacific Lifestyle Homes ties 11% of leads to real buyer calls with CallRail

Pacific Lifestyle Homes, a regional homebuilder, faced the challenge of attributing high-value buyer calls to specific marketing sources across its communities in Washington, Oregon, and Idaho. Without a reliable way to connect calls to marketing touchpoints, they struggled to optimize their ad spend and support effective sales follow-up. They turned to CallRail's call tracking and conversation intelligence services to address this.

Using CallRail, the company implemented unique tracking numbers for different communities and marketing sources, providing clear attribution. The solution included AI-generated call summaries and transcripts for faster sales follow-up, automated Salesforce logging, and integrated texting. This allowed Pacific Lifestyle Homes to tie 11% of their leads directly to marketing efforts, guide ad spend in underperforming communities, and gain a competitive edge through superior lead intelligence and faster response times.

Pacific Lifestyle Homes