Case Study: OEO Energy Solutions achieves $100,000+ in ad spend savings and optimized ROI with CallRail

OEO Saves More Than $100,000 on Ad Spend by Switching to CallRail

OEO Energy Solutions, a Chicago-based provider of LED lighting for warehouses, parking lots, universities and arenas, had been using CallRail call tracking only within their SEM team to monitor PPC performance. Because CallRail use was siloed, OEO couldn’t accurately attribute leads from traditional channels like print and was missing the full picture of campaign ROI.

OEO expanded their CallRail implementation by assigning unique call tracking numbers to each placement, enabling precise source and lead-quality attribution. With CallRail’s data they identified underperforming channels, reallocated spend to higher-performing placements, and saved more than $100,000 in ad spend while improving overall ROI.

OEO Energy Solutions

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OEO Energy Solutions