Case Study: Mold Busters achieves double daily call volume with CallRail

Mold Busters Doubles Daily Call Volume with Call Tracking

Mold Busters is a Canadian franchise specializing in mold removal and inspection that needed a way to scale operations without sacrificing customer service and to understand which marketing channels were actually driving calls. They turned to CallRail for call tracking and analytics to capture, attribute, and manage the phone leads that are critical to their business.

CallRail’s call analytics, recording, notifications, Keyword Spotting, Google Analytics integration, and API connection to Mold Busters’ CRM gave the team a full view of the customer journey and ensured missed calls were followed up quickly. Using CallRail data to optimize ad spend and local operations, a new franchise location increased daily calls from about 30–50 to roughly 70–100 after six months, with a corresponding rise in sales and revenue.

Mold Busters

Michael Golubev

Chief Executive Officer and Co-Founder