Case Study: Mockingbird Marketing achieves measurable marketing ROI and improved client retention with CallRail

Mockingbird shares their marketing journey with CallRail

Mockingbird Marketing, an agency focused on the legal market, faced a high‑stakes challenge when a major law‑firm client threatened to fire them, convinced tens of thousands in monthly marketing spend wasn’t producing results. Mockingbird turned to CallRail’s call‑tracking and recording tools to prove marketing ROI and to diagnose why online inquiries weren’t converting — revealing problems as basic as a front‑desk voicemail still referencing a past holiday closure.

By implementing CallRail, Mockingbird gained granular inquiry and channel-level reporting plus call recordings that showed which channels and creatives drove real leads. CallRail’s data helped Mockingbird retain the client, expose and fix intake failures, reallocate a $12,000 monthly marketing budget away from underperforming channels, and confidently double investment in high‑performing ones — transforming the agency into a business consultant with measurable impact.

Mockingbird Marketing

Conrad Saam

President