Case Study: Milia Marketing uncovers missed revenue and strengthens client relationships with CallRail

Milia Marketing uncovers $50,000 in missed revenue with CallRail

Milia Marketing, an agency working with family-owned stone, kitchen, and bath shops, faced a challenge common to its clients: a lack of visibility into which marketing efforts were generating inbound phone calls. Without a clear way to track and attribute these calls, they and their clients were unable to measure true ROI or identify missed revenue opportunities, relying instead on inflated estimates from platforms like Google Analytics.

By implementing CallRail's call tracking and Premium Conversation Intelligence, Milia Marketing gained a complete view of every lead. The solution allowed them to uncover specific leaks in the sales process, use call transcripts to optimize ad messaging, and ensure no call was missed with Voice Assist. For their clients, this translated into identified thousands of dollars in previously lost revenue and provided the clear ROI reporting that significantly strengthened client retention for Milia Marketing.

Milia Marketing