Case Study: Inflow achieves $50,000 in annual client savings and improved campaign visibility with CallRail

Marketing Firm Saves Client $50,000 Annually through Call Analytics

Inflow, an inbound marketing firm focused on eCommerce, SEO and conversion optimization, needed better visibility into clients’ campaigns—especially call tracking and cross-device analytics. After building an internal call-tracking tool that proved difficult to maintain and feature-poor, Inflow evaluated options and adopted CallRail’s call tracking and analytics platform for its user-friendly interface, Google Ads integration and robust reporting.

CallRail enabled Inflow to deploy unique, trackable phone numbers by keyword and source, record calls, and integrate call data with analytics so the agency could “close the loop” on lead tracking. With CallRail, Inflow identified and cut $4,000 per month in wasted Google Ads spend for a real estate client (about $50,000 annually), improved conversion coaching through call recordings, and simplified deployment and reporting for their clients.

Inflow

Mike Belasco

President and CEO