Case Study: Fannit achieves $250,000 in uncovered annual revenue for a client with CallRail

Marketing Agency Becomes Client Superhero Thanks To Call Tracking

Fannit, an inbound marketing agency in Everett, WA, faced a client complaint that lead generation was failing—but lacked visibility into phone leads. To diagnose the problem, Fannit implemented CallRail’s call tracking platform and call recordings so they could assign trackable numbers to different sources and see who was calling and why.

Using CallRail data, Fannit found that 50.4% of leads (an average of 76 leads per month, 307 total over four months) were phone calls—60% in one four-month period—and 67% of those calls came from organic search. Call recordings revealed sales staff were mishandling high-value inquiries, not a lead shortage, and Fannit’s recommendations based on CallRail insights are projected to recover about $250,000 in annual revenue while improving client performance and retention.

Fannit

Tony Lael

Partner and Marketing Strategist