CallRail
203 Case Studies
A CallRail Case Study
MarketCrest, a digital marketing agency for law firms, faced the challenge of proving marketing ROI for their legal clients. Their clients were spending heavily on untrackable marketing channels like billboards and radio ads, creating a disconnect between spend and results. They also struggled with distrust in web forms and inefficient intake processes that caused them to miss valuable call-in leads.
Using CallRail's call tracking and Conversation Intelligence, MarketCrest provided undeniable proof of marketing performance. The solution helped them turn CallRail data into revenue, such as proving a $30,000 ad budget would outperform a billboard by $1 million in potential revenue and uncovering 25 missed calls that saved tens of thousands in lost leads. CallRail enabled MarketCrest to help one immigration law firm grow from $800,000 to $5 million in just two years.