Case Study: Lars Marketing achieves streamlined client reporting and better lead tracking with CallRail

Lars Marketing streamlines client reporting with CallRail call tracking and form tracking

Lars Marketing, a Seattle-based search marketing agency, faced a convoluted process for measuring campaign performance because form submissions were buried in client databases and required manual data dumps to assess lead quality. In May 2019 they began using CallRail, leveraging its call tracking and form tracking features as a single hub to capture customer interactions and improve accuracy of cost-per-lead reporting.

By implementing CallRail’s combined call and form tracking, Lars Marketing automatically populates form data into one dashboard, lets the team inspect submission content and score lead quality, and passes data back into Google for keyword- and ad-level attribution. CallRail reduced the number of sources to pull for monthly reports, cut reporting time, and gave Lars Marketing clearer, actionable insights to optimize campaigns and measure lead value more accurately.

Lars Marketing

Ryan Burt

Founder