Case Study: Lake Washington Windows & Doors saves 14 hours a month with CallRail and RingCentral

Lake Washington Windows & Doors saves 14 hours a month with CallRail

Lake Washington Windows & Doors, a home improvement company, partnered with vendor CallRail to gain insight into which marketing campaigns were driving leads. Their challenge was a time-consuming and error-prone manual process where customer service reps had to toggle between RingCentral and CallRail to match phone calls to campaigns, leading to up to 30% of inbound leads being inaccurately tagged.

CallRail implemented its native integration with RingCentral, which brought call source data directly into the phone system's interface. This solution eliminated manual lookups, saving customer service reps a combined 14 hours per month and reducing attribution errors by 30%. The integration provided accurate, real-time data that enabled faster, more informed marketing decisions for Lake Washington Windows & Doors.

Lake Washington Windows & Doors