Case Study: JuicyResults achieves end-to-end lead source tracking for phone leads with CallRail

JuicyResults - Customer Case Study

JuicyResults, a marketing agency that already tracks leads with landing pages and forms, faced a gap in attribution when prospects called instead of submitting forms. To close that gap they implemented CallRail’s lead source tracking so phone leads would be tracked and tied back to the originating campaign.

CallRail provided unique tracking numbers per medium, campaign, or keyword, dynamic number insertion on websites and forms, call forwarding to business lines, call recording, and a dashboard with campaign-level data. With CallRail, JuicyResults can attribute calls across organic, PPC, and social channels, retain lead tracking when prospects pick up the phone, record calls for QA, and access valuable reporting to improve campaign attribution and client reporting.

JuicyResults

Jeremy Pound

Chief Executive Officer