Case Study: Intrepid achieves higher click-to-call rates and lower marketing spend with CallRail

Intrepid boosts click-to-call leads 38% with CallRail

Intrepid, a customer of CallRail, faced challenges with optimizing its marketing spend and proving a clear return on investment. The company needed better visibility into which campaigns and lead sources were most effective to reduce costs and improve efficiency.

CallRail implemented its call tracking and analytics solution for Intrepid. This provided the data needed to understand lead sources and optimize marketing strategies. The results were significant, including an 8.9% decrease in cost per lead, an 11.7% reduction in marketing spend, and a 38% increase in click-to-call rates within the first three months. CallRail's integration also contributed to a 3.4% increase in revenue.

Intrepid