Case Study: Intellibright achieves end-to-end sales tracking and boosts inbound conversions up to 83% with CallRail

Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics

Intellibright, an Austin‑based digital agency that operates on a pay‑per‑sale model, needed to accurately trace the buyer’s journey from first touch to final sale and attribute every conversion. To do that they turned to CallRail for call tracking, call recording and call routing and integrated those features with AgencyAnalytics to get a complete, centralized view of lead sources and campaign performance.

By using CallRail’s tracking and routing alongside AgencyAnalytics dashboards, Intellibright filtered out low‑value calls, isolated callers who chose “sales” in the phone menu, synced CRM data into Google Ads, and fixed organizational issues revealed by call recordings. The results with CallRail were measurable: inbound call conversion rates rose from about 22% to as high as 83%, reporting and client retention improved, and Intellibright regularly beat clients’ historical sales within months; the agency is now a CallRail Platinum Agency Partner.

Intellibright

Ron R. Browning

Chief Executive Officer