Case Study: Red Reef Digital achieves focused ad spend and doubles first-time callers with CallRail

Integrating CallRail with HubSpot for Focused Ad Spend

Red Reef Digital, a growing marketing and digital consulting agency, needed a reliable way to prove and improve ads that used phone numbers as calls to action while keeping HubSpot as their CRM hub. After evaluating providers, the agency chose CallRail for its call tracking, HubSpot integration, Call Flow Builder and white-labeling capabilities to capture where calls were coming from and manage routing for clients.

Using CallRail integrated with HubSpot, Red Reef implemented dynamic tracking numbers, click-to-call tracking, cookie-level linking of web visits and phone calls, and call flows to route and validate leads. The data revealed that over 40% of a legal client’s calls came from organic SEO (just 10% from paid search), prompting a shift to SEO and reviews, and First Time Callers rose from 25% to 50% in two months—clear, measurable ROI enabled by CallRail.

Red Reef Digital

Sean Tibor

Founder and Principal Consultant