Case Study: Improve A/B Testing for PPC Landing Pages achieves better PPC conversion insights with CallRail

Improve A/B Testing for PPC Landing Pages boosts lead tracking with CallRail's 225,000-company platform

The customer, a vacation rental management service named Evolve Vacation Rental Network, faced the challenge of optimizing its marketing efficiency without visibility into which PPC ads were generating phone calls. Their initial tracking solution failed to provide this crucial data, leaving them unable to accurately measure campaign performance. To address this, they implemented call tracking and analytics from CallRail.

CallRail's solution provided dynamic number insertion to track calls back to specific PPC ads and landing pages, enabling effective A/B testing. This allowed Evolve to analyze the acquisition cost of each campaign and identify which were underperforming. By using CallRail's data to cut ineffective campaigns, Evolve dramatically reduced advertising spend waste and optimized for mobile users, resulting in a much higher conversion rate.