Case Study: Workshop Digital achieves up to 67% more leads and 11% higher ROI with CallRail

How Workshop Digital increased ROI and conversion rates with CallRail

Workshop Digital, a Virginia-based digital marketing agency specializing in SEO, PPC, paid social, and CRO, faced limited visibility into which keywords and ads were driving leads and struggled to map complete customer journeys or efficiently qualify leads. To solve this, Workshop Digital adopted CallRail’s call and form tracking and Analytics Suite to get keyword-level attribution, conversation intelligence, and a unified view of leads.

CallRail implemented call and form tracking, automated conversation tagging, a visitor timeline, and integrations with Google Analytics/Ads, consolidating data in one place and reducing manual cross-referencing. As a result, Workshop Digital saw up to 67% more leads and an 11% increase in ROI and conversions for clients, improved campaign efficiency, clearer KPI accountability, and faster reporting.

Workshop Digital

Morgan Jarvis

Paid Digital Marketing Team Lead