Case Study: Wit Digital saves $4,000/month and cuts cost-per-lead 64% with CallRail Conversation Intelligence

How Wit Digital is Saving $4,000 per Month With Conversation Intelligence

Wit Digital, a US-based digital marketing agency focused on home service clients, was facing inaccurate and costly lead qualification. They were recording inbound calls with CallRail’s Call Tracking but sending recordings to an overseas vendor for manual categorization, which ran $2,500–$4,000 per month and only achieved about 65–75% accuracy due to language barriers and long ramp-up times.

Wit Digital switched to powering up Call Tracking with CallRail’s Conversation Intelligence (using keyword/phrase filters, automation rules, and targeted setup), automating call classification and insights. The move saved up to $4,000 per month, drove a 64% lower cost per lead, improved lead categorization accuracy, and delivered clearer campaign insights and better client ROI — all achieved with CallRail.

Wit Digital

Ryan Cook

Director of Client Strategy