Case Study: Whitehardt achieves attribution clarity and 50%+ call attribution for attorney marketing with CallRail

How Whitehardt Brings Attribution Clarity to Attorney Marketing with CallRail

Whitehardt is a full-service marketing agency for law firms and personal injury attorneys that faced a common industry challenge: most legal advertising still drives leads by phone, yet clients insisted on a single branded phone number across channels — making accurate attribution impossible. To modernize reporting and prove ROI, Whitehardt turned to CallRail’s call tracking and analytics to better understand which channels and keywords were driving calls.

Using CallRail, Whitehardt implemented pools of tracking numbers for PPC and organic listings, enabling channel- and keyword-level attribution, plus richer call metrics like first-time callers and call duration. The results: CallRail revealed that mobile click-to-call and text ads drove a large share of phone leads, allowed Whitehardt to achieve more than a 50% attribution rate for client calls, demonstrate clear ROI, and shift clients toward digital strategies and more effective ad creative.

Whitehardt

Will Fox

Director of Digital Marketing