Case Study: Housecall Pro achieves scalable VoIP business lines and actionable call-tracking insights with CallRail

How to set up a business phone number for your home services company (And why you should)

Housecall Pro helps home service businesses manage jobs from scheduling to invoicing, but many small owners still use personal cell phones for customer calls — even though nearly 70% of homeowners prefer to connect by phone. That creates challenges as companies scale: owners need to hand off call responsibilities, maintain a consistent local business number, and collect usable data. Housecall Pro highlights CallRail’s call-tracking and VoIP capabilities as a solution to these issues.

CallRail provides VoIP business numbers, number porting, call recording, and integrated call-tracking that connects directly to the Housecall Pro customer database. The integration lets businesses identify callers (new vs. returning), track marketing ROI and call origins, and measure how many calls convert to paid jobs, while enabling training via recorded calls. As a result, CallRail helps contractors centralize phone operations, delegate customer service, and make data-driven marketing and staffing decisions.

Housecall Pro