Case Study: Neon Goldfish solves call attribution and generates more qualified leads with CallRail

How this HubSpot Solutions Partner solves the attribution puzzle with the CallRail + HubSpot integration

Neon Goldfish, a boutique marketing agency founded in 2007, needed better call attribution and transparency to prove campaign value for small-business clients using HubSpot as their CRM. To solve that gap, Neon Goldfish adopted the CallRail + HubSpot integration to capture call data, recordings, and keyword-level attribution tied directly to HubSpot contacts.

Using CallRail, Neon Goldfish automated workflows that create contacts with call recordings in HubSpot, surface keywords HubSpot missed, and trigger notifications for immediate follow-up. The CallRail integration helped the agency generate more qualified leads, stop wasted ad spend (by identifying irrelevant queries), validate multi-touch attribution, and reduce spam calls by about 80%, improving client ROI and accountability.

Neon Goldfish

Susie Ybarra

Account Manager