Case Study: Black Tie Moving achieves $40,000 in savings and streamlined call tracking with CallRail

How switching to CallRail saved this moving company tens of thousands of dollars

Black Tie Moving, a multi-location mover serving 53 cities across 11 states and handling about 200 calls per day, faced rapidly rising renewal costs and an overly complex premium call-tracking setup with hundreds of phone numbers. To simplify management and cut expenses, they engaged CallRail and adopted CallRail’s Call Tracking and Conversation Intelligence solutions.

CallRail and agency partner Agile and Co. consolidated tracking—reducing required phone numbers by 81%—which produced a 27% cost reduction and about $40,000 in savings. CallRail’s Conversation Intelligence (including Premium features) added AI-driven summaries, sentiment analysis, transcripts, real-time reporting and easy access to call recordings, improving usability, coaching, missed-call follow-up and peak-season staffing decisions.

Black Tie Moving

Ellis Ishee

Vice President of Sales and Customer Service