Case Study: P3 Inbound achieves proven marketing ROI and increased patient appointments with CallRail

How P3 Inbound Used CallRail to Help Medical Clients Make Informed Marketing Decisions

P3 Inbound, an online marketing firm for medical practices, worked with a large multi-office orthopedic client that couldn’t accurately measure marketing ROI because patient conversions occur through multiple channels (forms, portals, and phone calls) and privacy rules limit tracking. The practice needed to understand which location pages and campaigns were driving appointments across three competitive counties, so P3 Inbound used CallRail’s call tracking and conversion data to fill the visibility gap.

Using CallRail, P3 Inbound set up call tracking for every office number, strengthened unique location page content, and optimized the patient experience to capture both calls and form submissions. CallRail’s data enabled P3 Inbound to demonstrate improved conversions and visibility across locations, justify further investment in procedure- and condition-focused SEO, expand the scope of work with the client, and ultimately prove marketing ROI and build long-term trust.

P3 Inbound

Scott Zeitzer

President