Case Study: Home Heating & Air Conditioning cuts call review time by 70% and reduces missed opportunities by 90% with CallRail

How one HVAC business reduced 90% of missed sales with faster lead review and qualification

Home Heating & Air Conditioning, an HVAC company serving the Boise and Twin Falls areas, needed a faster way to review the high volume of phone calls that drove much of its business. Before using CallRail, its service manager spent four to five days manually listening to recordings to calculate close rates, identify missed opportunities, and understand how marketing spend tied to results.

With CallRail’s Call Tracking and Premium Conversation Intelligence, the team assigned unique tracking numbers to campaigns and used AI-generated transcripts, call summaries, and call sentiment to qualify leads faster. CallRail helped Home Heating & Air Conditioning cut call review time by 70%, reduce missed opportunities by 90% from $45,000 to $4,500, and confirm that calls were generating up to $70,000 in revenue a month.

Home Heating & Air Conditioning

Mark King

Service Manager