Case Study: Logical Position achieves lower cost-per-lead and increased lead volume with CallRail

How Logical Position and CallRail’s long-standing partnership delivers value to clients

Logical Position, a full-service digital marketing agency supporting 700 clients across seven industries, needed more accurate measurement and attribution to prove ROI, reduce cost-per-lead, and optimize multichannel ad spend. To solve that challenge they partnered with CallRail, using CallRail’s call tracking, attribution (including dynamic number insertion), call recording/transcription, and dedicated partner support.

CallRail implemented real-time call tracking and attribution, delivered transcripts and recordings, and provided a partner account manager plus co-branded materials to streamline client adoption. The result: more efficient ad budgets and lower customer acquisition costs, clearer channel/keyword performance, measurable growth for clients (one client scaled from about $50,000 to over $2 million in annual revenue), at least 50% time savings on call review, and higher-quality leads — all driven by CallRail’s solution.

Logical Position

Gavin Flynn

Partner and Franchise Account Executive