Case Study: JC Law achieves 20% lower ad spend and 61% more retained clients with CallRail

How JC Law used Hubspot and CallRail to lower ad spend by 20% while retaining 61% more clients

JC Law, a legal firm that was losing track of leads and wasting ad budget due to a CRM that double-counted calls and couldn’t attribute sources, needed clearer call attribution and follow-up. They turned to CallRail alongside HubSpot to capture call data, attribution, and conversation intelligence so every incoming call could be tied to a campaign and a HubSpot contact.

By integrating CallRail with HubSpot, CallRail’s call tracking, attribution and Conversation Intelligence fed campaign origin and caller details into automated HubSpot workflows and masked numbers for staff. The change let JC Law cut planned annual marketing spend by 20% while increasing monthly retained matters by 61% within two months (from ~60 historically to 97 in June and ~110 in July), avoid tens of thousands in wasted ads, and achieve what they cite as roughly 100x ROI.

JC Law

Ashley Stryker

Media Director