Case Study: FreeGren Digital reduces client churn and boosts qualified leads by 40% with CallRail call tracking

How FreeGren Digital uses Call Tracking to Reduce Churn and Improve Client Results

FreeGren, a Bellevue-based digital marketing agency focused on SMBs, faced the common agency challenge of reducing client churn by proving consistent lead generation and ROI. To track the calls and form fills that drive revenue for their service-oriented clients, FreeGren implemented CallRail’s call tracking and analytics (including call recording and transcriptions) to get enterprise-level insights at an SMB-friendly price.

Using CallRail, FreeGren tied calls and form submissions back to channels and keywords, reviewed recordings to coach client phone teams, and optimized campaigns based on granular data. The results were measurable: one client saw a large increase in call volume and a 40% lift in qualified leads within the first three months, and FreeGren reports improved client retention and stronger, data-driven client relationships thanks to CallRail.

FreeGren

Scott Freeborn

Co-Founder