Case Study: Factor Finders achieves accurate call tracking and marketing transparency with CallRail

How Factor Finders Uses CallRail

Factor Finders faced inconsistent call tracking on Google Ads PPC and needed a reliable way to attribute and analyze inbound calls by channel. They turned to CallRail for call tracking and attribution, seeking detailed call attributes and more accurate reporting to support their paid search efforts.

CallRail implemented dynamic number insertion, company sub-accounts, lead scoring, and Copilot, allowing Factor Finders to segment tracking (e.g., by individual locations) and give stakeholders their own views. The solution improved call attribution accuracy and transparency, increased confidence in analytics for both the agency and clients, and made CallRail a recommended tool across their Ads engagements.

Factor Finders

Autumn Dlugoz

Marketing Manager