Case Study: Constellation Behavioral Health achieves 70% multi-touch attribution accuracy and clearer campaign insights with CallRail

How CallRail’s Salesforce integration brings attribution clarity to a challenging market

Constellation Behavioral Health, a West Coast outpatient treatment provider, faced a difficult marketing problem: multi-touch attribution for sensitive, long-term admissions journeys. Prospects research extensively and contact the organization through multiple channels over months, making it hard to trace which campaigns or keywords ultimately led to calls and admissions. To address this, Constellation Behavioral Health turned to CallRail and its Salesforce integration for clearer attribution.

By integrating CallRail with Salesforce, Constellation Behavioral Health centralized call records in their CRM, matched caller attribution to campaign and keyword data, and gained real-time, granular insights to optimize marketing spend and messaging. The CallRail–Salesforce setup helped the team reallocate budgets to higher-performing initiatives, track admissions back to specific channels, and achieve roughly 70% attribution accuracy so far — improving both business decisions and patient outcomes.

Constellation Behavioral Health

Drew Paxton

Chief Strategy Officer