Case Study: Top Job Asphalt achieves 2x sales growth and $400/month savings with CallRail Lead Center

How CallRail’s Lead Center Helped Top Job Asphalt Double Sales & Save $400 a Month

Top Job Asphalt, a regional asphalt contractor serving Utah, Idaho, Nevada and Wyoming, was losing valuable leads because its sales workflow relied on two separate systems for inbound and outbound calls, no caller ID or easy voicemail access, and slow follow-up — each lead is worth about $2,000. To fix this, the team turned to CallRail and its Lead Center to consolidate lead handling and improve visibility into caller and campaign details.

CallRail implemented Lead Center (with Call Tracking and a unified inbox plus SMS follow-up), replacing the desktop phone system and centralizing inbound/outbound interactions and interaction timelines; as a result Top Job Asphalt nearly doubled revenue from $1.2M to $2.3M (2x year‑over‑year sales growth), achieved a 30% closing rate, responds to missed calls 98% faster, and saved $400 per month by eliminating the Verizon phone system.

Top Job Asphalt

Skyler Andreasen

Sales Relationship Consultant