Case Study: ndp agency (HIPAA client) achieves HIPAA-compliant call tracking and improved ad attribution with CallRail

How CallRail’s HIPAA Features Take NDP Agency’s Healthcare Marketing to the Next Level

HIPAA’s privacy requirements create a major challenge for healthcare marketers that depend on phone calls to drive appointments: they must track and attribute phone-driven conversions without exposing protected health information. CallRail’s HIPAA-compliant accounts provided ndp agency and other healthcare marketers with a call-tracking platform that meets HIPAA requirements while still supporting integrations like Google Ads and Analytics.

CallRail delivered end-to-end HIPAA features—specialized encryption and a Business Associate Agreement—so ndp could safely attribute calls to specific ad campaigns and pull marketing analytics via the CallRail API without accessing PHI. As a result, CallRail enabled clearer, measurable attribution of phone-driven conversions, streamlined client reporting, and the compliance assurances ndp needed to confidently serve healthcare clients.

HIPAA