Case Study: PatientClicks achieves higher patient bookings and improved ROI with CallRail

How CallRail + Unbounce became one agency’s signature recipe for success

PatientClicks, a rapidly growing digital marketing agency for physiotherapy clinics, needed transparent, measurable insight into which marketing efforts actually drove patient bookings — especially since 70–80% of patient leads came from calls. To tie ad spend and Unbounce landing‑page variants back to real bookings and surface front‑desk issues, PatientClicks required reliable call‑level tracking and easy integration with its existing tools.

CallRail delivered that solution: a one‑click integration with Unbounce plus Call Tracking and Conversation Intelligence (call recording, transcripts and AI summaries) that feeds into PatientClicks’ proprietary dashboard and “did not book” reports. With CallRail data they optimized ad spend, improved conversion rates through A/B testing and Smart Traffic insights, identified front‑desk gaps, quantified cost‑per‑conversion and revenue, and gained a significant competitive edge while making 70–80% of leads traceable to calls and saving clients time with AI‑driven call summaries.

PatientClicks

Christian Krohn

Owner