Case Study: Workshop Digital boosts client phone leads and lead quality with CallRail

How CallRail helped Workshop Digital solve client challenges creatively

Workshop Digital, a marketing agency known for close collaboration and reporting transparency, partnered with CallRail to get more actionable insights from client phone and form leads. They needed solutions to boost phone-driven conversions for clients like Super Radiator Coils, improve keyword performance and new‑patient conversions for Richmond Pediatric Dentistry & Orthodontics, and reduce wasted calls for Generator Interlock Technologies, so they relied on CallRail’s call tracking, Conversation Intelligence, call recording, and form tracking.

Using CallRail’s Call Tracking, Conversation Intelligence and call recording, Workshop Digital added tracked phone numbers (doubling desktop leads for one client and yielding a six‑figure sale), used AI-driven conversation insights to optimize keyword bidding and increase automatically tagged “new patient” calls, and identified that 16–17% of calls were unqualified—allowing them to pause irrelevant keywords and save sales-team time. CallRail’s tools delivered clearer attribution, higher lead quality, and measurable improvements in conversions and efficiency.

Workshop Digital

Tucker Hottes

SEO Lead