Case Study: Pacific Lifestyle Homes rebounds from bankruptcy and boosts web traffic 33% with CallRail

How CallRail Helped Pacific Lifestyle Homes Rebound from Bankruptcy and Increase Web Traffic 33%

Pacific Lifestyle Homes, a Pacific Northwest home builder operating since 1996 that rebuilt after filing Chapter 11 in 2010, faced blind spots in marketing attribution because many of its leads arrive by phone and their initial call tracking offered limited reporting. Seeking more granular insight than their prior vendor CallSource provided, they chose CallRail to better track inbound calls, channels, and agent performance.

CallRail delivered call tracking, real-time reporting, call recording and integrations with Google Ads and Analytics so Pacific Lifestyle Homes could monitor KPIs, coach sales agents from recorded calls, and attribute leads down to specific ads and agents. With CallRail’s data-driven reallocations of marketing spend, the builder redirected dollars to more effective channels and saw web traffic rise roughly 33%, improving lead quality and conversion opportunities.

Pacific Lifestyle Homes

Steve Bradford

Vice President of Sales and Marketing