Case Study: Neon Ambition achieves 80% increase in lead tracking with CallRail

How CallRail helped Neon Ambition boost lead tracking by 80%

Neon Ambition, a full-service marketing agency based in Austin, faced a major measurement gap: a hip local client generated about 80% of leads by phone but those calls weren’t being tracked, leaving ROI and revenue significantly underreported. To close that gap and prove campaign value, Neon Ambition implemented CallRail’s call-tracking service.

By deploying CallRail with a number pool, integrations and keyword-level tracking, Neon Ambition was able to attribute call sources, assign average call values, and accurately measure ROAS. CallRail boosted lead tracking by 80% (lifting tracked revenue from roughly 20% to 100%), provided keyword insights for PPC/SEO optimization, and helped the client achieve consistent ROAS above 200% month-over-month while increasing transparency and campaign performance.

Neon Ambition