Case Study: Above the Bar Marketing achieves business‑consultant status and boosts client retention with CallRail

How CallRail helped elevate Above the Bar from marketing agency to business consultant

Above the Bar Marketing, led by founder and CEO Lindsay Marty, specializes in digital marketing for law firms and was frequently challenged by clients who complained they were getting “junk” calls and couldn’t tell which channels were driving real business. To prove ROI and track every lead, Above the Bar implemented CallRail’s call tracking, call recording, and integrations to reveal the sources and keywords behind quality leads.

CallRail’s call data became the backbone of Above the Bar’s proprietary ROI tracker, allowing the agency to show clients the complete customer journey, reallocate budgets more effectively, and tighten staff training. As a result, CallRail helped at least 75% of their law-firm clients move dollars into higher-ROI channels, eliminated about $1,000 per month in wasted ad spend, improved client retention (“we haven't had any clients leave us since we started using the platform”), and led Above the Bar to become a CallRail agency partner.

Above the Bar Marketing

Lindsay Marty

Founder and CEO