Case Study: Dental Health Associates builds trust and improves marketing attribution with CallRail

How CallRail helped a marketing manager build “more of a trust factor” with dental partners

Dental Health Associates, a multi-location, physician-owned dental practice in Madison, Wisconsin, invested heavily in digital marketing and events but struggled to show dentists where new patients were coming from. Marketing Manager Sara Johnson said it was difficult to see the value of the work and to know which Google Ads clicks turned into real leads.

With CallRail, Dental Health Associates began using Call Tracking and Form Tracking across all clinics to see which campaigns, keywords, pages, calls, texts, and form submissions were driving patient inquiries. Sara said CallRail helped her identify more valuable leads and adjust spending by stopping some campaigns and investing more in others, giving doctors “more of a trust factor” in the marketing.

Dental Health Associates

Sara Johnson

Marketing Manager