Case Study: Digible achieves a 33% reduction in cost-per-lead with CallRail

How CallRail and Digible Helped a Client Cut CPL by 33%

Digible, a Denver-based digital marketing agency that runs advertising for multi-family apartment properties, needed a scalable, easy-to-implement way to track and attribute phone leads across dozens to hundreds of property managers. Because phone calls are critical to rental conversions, Digible adopted CallRail’s call tracking technology (including call recording and rich analytics) to get reliable, consistent data across many regions and clients.

Using CallRail, Digible implemented call tracking, recordings, and reporting tied into their CRM to surface call length, keywords, missed calls, and attribution — enabling marketing optimizations and operational fixes in sales and customer service. The results: one client saw leads increase while cost per lead fell by more than one-third (from over $150 to just under $100 in the first month), and Digible gained hard metrics to prove ROI and improve conversion processes.

Digible

Adam Walters

Digital Marketing Manager