Case Study: Think Profits achieves deeper client insights and increased conversions with CallRail

How Call Tracking Helped Think Profits Learn More About Their Clients’ Needs

Think Profits, a full‑service digital marketing agency in Vancouver, struggled to deepen its understanding of what drives prospects to call and convert—even after 20 years in business. To uncover who was calling, when, from where, and which campaigns or keywords prompted contact, Think Profits turned to CallRail’s call tracking solution, including dynamic number insertion (DNI), call recording, keyword call tracking, and the Time to First Call report.

CallRail’s system assigned unique numbers, tracked visitor behavior with cookies, recorded calls for qualitative insight, and tied calls back to specific ads, landing pages, and search keywords. That visibility revealed caller demographics and peak call times, pinpointed phrases that win or lose sales, improved employee phone training, and showed which campaigns to scale or cut. With CallRail’s data, Think Profits optimized spend, increased conversions, and boosted ROI while measuring impact through call volumes, campaign attribution, and Time to First Call metrics.

Think Profits