Case Study: 3 Men Movers achieves full marketing attribution and higher ROI with CallRail

How call tracking helped 3 Men Movers make the most of their marketing

3 Men Movers, a woman‑owned Texas moving company handling tens of thousands of moves annually, faced a major attribution gap: sales were rising but the team couldn’t connect phone leads to specific campaigns because they only tracked completed web forms. To attribute leads from ads, keywords and listings like Yelp, they turned to CallRail’s call tracking (including Dynamic Number Insertion) to capture click‑to‑call activity and prove ROI.

CallRail implemented unique tracking numbers and DNI so calls were tied to specific campaigns and integrated with Google Ads reporting. The company discovered 80–90% of Yelp jobs came via phone, Yelp ad conversions rose to 25%, and previously underperforming channels became top performers. With CallRail’s reporting, 3 Men Movers can now attribute calls to actual jobs, optimize ad spend, and confidently scale the channels that drive the best results.

3 Men Movers

Chelsea Anderson

Marketing Manager