Case Study: Einstein Industries achieves higher client ROI and 360° customer insights with CallRail

How better data helped one agency boost client ROI

Einstein Industries, a San Diego-based agency specializing in search engine marketing for medical, dental, and legal clients, needed better visibility into lead sources and customer journeys as Google began hiding key data. To move beyond a “content is king” approach and prove ROI for expensive services, Einstein turned to CallRail and implemented CallRail’s Call Tracking and Form Tracking to capture multi-touch attribution and dynamic number insertion across campaigns.

CallRail’s tools gave Einstein a 360-degree view of leads—automatically scoring calls, tying online and offline touchpoints together, and surfacing trends that save prep time and inform strategy. With CallRail data, Einstein has shown clients exactly which channels drive quality conversions, improved client retention, helped divert $4,000 in wasted ad spend, and scaled tracking across several hundred clients to maximize ROI.

Einstein Industries

Kyle O’Brien

Director of Customer Success