Case Study: Ballyhoo Digital achieves clear ROI and client trust with CallRail

How Ballyhoo Digital earns client trust with call tracking by Caitlin Brett

Ballyhoo Digital, led by founder Scott Hicks, is a full‑service marketing agency that needed reliable call attribution to prove campaign ROI and pivot strategies when something wasn’t working. To capture accurate source data and demonstrate results to clients, Ballyhoo Digital adopted CallRail’s call tracking solution.

By using CallRail to track call sources, first calls, callbacks and call duration, Ballyhoo can pinpoint which campaigns drive the most valuable leads and produce clearer ROI reports. CallRail’s call tracking and responsive customer service have given Ballyhoo greater transparency and confidence with clients, helping the agency grow and retain business.

Ballyhoo Digital

Scott Hicks

Founder and Chief Marketing Strategist