Case Study: D.R. Horton achieves thousands of recovered leads with CallRail Lead Center

How Americaʼs largest homebuilder saved thousands in lost leads with Lead Center

D.R. Horton, America’s largest homebuilder (New Mexico division: 11 sales reps + 1 online sales counselor), faced major visibility problems that led to missed or duplicated outreach and frustrated customers. The team relied on Google Voice with no analytics, so they couldn’t track where calls came from, forward leads correctly, or ensure consistent follow-up — until they adopted CallRail’s Lead Center.

CallRail’s Lead Center, combined with Call Tracking and Conversation Intelligence, consolidated communications, provided call recordings/transcripts, and sent email notifications for missed calls so leads could be routed and followed up properly. As a result, D.R. Horton saw significantly increased revenue over the past 18 months, cut time spent finding lead information roughly in half, reduced lost leads, and improved rep performance and training thanks to better visibility and actionable insights from CallRail.

D.R. Horton

TJ Meaney

Online Sales Counselor