Case Study: Brand Ranch Media improves ad campaign performance and client revenue with CallRail

How AI helps this agency build better frontline teams—and campaigns

Brand Ranch Media, a Texas-based marketing agency, wanted a clear way to prove ROI to clients and understand which phone calls and leads were coming from which sources. The agency used CallRail Call Tracking to support its commitment to accountability and to help reallocate ad spend toward better-performing parts of the media mix.

CallRail’s Conversation Intelligence gave Brand Ranch immediate AI-driven insights from call transcripts, including call summaries and sentiment labels. The agency said the quality of its ad campaigns improved, client revenue improved, and it continued to grow even when people were not spending money, while also saving time by not having to listen to calls manually.

Brand Ranch Media

Jimbo Fogarty

Chief Idea Farmer