CallRail
203 Case Studies
A CallRail Case Study
A digital marketing agency, Webmechanix, utilized CallRail's call tracking and analytics software to help a healthcare client overcome the challenge of measuring marketing ROI across numerous online and offline channels. The client, which operates nationally, needed to identify which campaigns and keywords were generating qualified leads.
By implementing CallRail's static & offline call tracking and dynamic number insertion (DNI), the agency could attribute calls to specific campaigns and geographic regions. This solution enabled precise optimization of Google Ads, leading to over 1,000 qualified leads and $880,000 in sales from 110 conversions, achieving a consistent 10% lead-to-sale conversion rate. CallRail's tools and support were instrumental in delivering these results.