Case Study: Hamp Law Offices improves lead tracking and marketing ROI with CallRail

Hamp Law uses CallRail and Lawmatics integration to close gaps and convert leads

Hamp Law Offices, a criminal defense and DUI firm in Northern Arizona, faced tougher competition and shorter lead response windows starting in 2021. As Phoenix firms with larger marketing budgets pushed into its market, the firm needed better visibility into which online channels were producing leads and cases. It also wanted to reduce the gaps and manual errors in its intake process.

Hamp Law implemented CallRail and its integration with Lawmatics to capture lead sources, connect call data to the CRM, and track attribution from inquiry to retained client. According to managing attorney Shawn Hamp, the setup was easier than expected, and the firm now uses the data to make marketing decisions with more certainty, identify website visits and Google Business Profile leads as top performers, and evaluate the ROI of vendors such as Avvo, FindLaw, and Justia. The integration also helps the team respond faster to high-intent leads and use call recordings for training and follow-up.

Hamp Law Offices

Shawn Hamp

Managing Attorney