Case Study: Vasolo gains call visibility, cuts client phone costs, and improves marketing insights with CallRail

Growth Consulting Firm Hits Home Runs For Clients With Call Tracking

Vasolo, a growth consulting firm that builds custom dashboards for SMBs, faced a common blind spot: clients were “in the dark” about inbound phone activity and the quality of phone service. In 2013 Vasolo began using CallRail call tracking to add call-level visibility to client dashboards, track call sources, and monitor employee phone interactions so clients could focus on running their businesses while Vasolo analyzed the metrics.

Vasolo implemented CallRail tracking numbers and configurable greetings for clients — for example, a trampoline park and a dentist — to route simple FAQ calls to a short recording and measure unique/new callers weekly. Using CallRail, the trampoline park cut employee phone time and saved roughly $1,300 per month in wages, while the dentist gained insight into marketing-driven new-patient calls; Vasolo also chose CallRail after testing competitors for its attentive support.

Vasolo

Mark P. Sullivan

Founder