Case Study: Greenbaum Stiers Strategic Marketing Group reduces missed calls and proves real ROI with CallRail

Greenbaum Stiers reduces missed calls by 25% with CallRail

Greenbaum Stiers Strategic Marketing Group, a boutique digital marketing agency, needed to move past inflated metrics from platforms like GA4 to find real inquiries and demonstrate true ROI to their clients. They turned to CallRail's call tracking service to get a dependable source of truth for their marketing data and to understand what was happening after someone clicked on an ad.

Using CallRail, the agency implemented a 30- to 90-day audit process for new clients to track calls and form submissions. CallRail provided clear visibility into lead handling, allowing them to set KPIs and uncover that some clients were missing over 30% of their calls. The solution from CallRail enabled Greenbaum Stiers to reduce a client's missed call rate from 35% to under 10%, support 30% year-over-year client growth, and target a 10X return on marketing spend.

Greenbaum Stiers Strategic Marketing Group