Case Study: Gravity Digital speeds up lead response and booking with CallRail Form Tracking

Gravity Digital speeds lead response for 225,000 companies with CallRail

Gravity Digital, a Houston-area boutique video agency specializing in healthcare clients, was using CallRail for call tracking but faced a challenge with tracking website form submissions. Their clients were missing opportunities because broken or complicated HIPAA-compliant forms meant leads weren't being received or followed up on, and the agency lacked insights into which leads were qualified.

By implementing CallRail's Form Tracking product with its Form Submission Notifications and Quick and Automated Response features, Gravity Digital ensured leads were routed correctly. This allowed their clients' front desk staff to respond to inquiries instantly, drastically cutting response time. The solution provided Gravity with the transparency to proactively manage lead hand-offs, ensuring opportunities were pursued and much more likely to be closed.

Gravity Digital