Case Study: Gravity Digital achieves faster client lead response and improved follow-up with CallRail Form Tracking

Gravity Digital proves value by tightening up client lead response time

Gravity Digital, a Houston-area boutique video agency founded by Casey O’Quinn that focuses on healthcare clients, was generating leads from Google Search, YouTube, Facebook and more but couldn’t tell if clients were actually following up. Although they used CallRail for call tracking, complex HIPAA-compliant web forms and broken form submissions left Gravity without visibility into which web leads were qualified or being handed off to booking teams.

Gravity expanded its use of CallRail’s Form Tracking—specifically Form Submission Notifications with Quick Response and Automated Response—to route leads to the right front‑desk staff and enable immediate or automated follow-up. CallRail gave Gravity transparent lead visibility and faster handoffs, helping the agency cut response time, improve follow-up rates, and increase the likelihood of closing appointment requests.

Gravity Digital

Casey O'Quinn

Founder and Principal