Case Study: Top Level Management achieves 66% reduction in customer acquisition cost with CallRail

Franchise Agency Lowers Customer Acquisition Cost by 66% with CallRail

Top Level Management, a Colorado-based agency that provides PPC, social media, brand and operational services for franchisors, faced a challenge: more than half of their client leads arrived by phone and weren’t being attributed or qualified. They needed call recording and keyword-level attribution to coach staff and prove Google Ads performance, and turned to CallRail for call tracking and analytics.

CallRail’s call tracking, Google Ads integration and dynamic number insertion let TLM see which keywords, times, and locations drove qualified calls, route and record calls per franchisee, and run multiple keyword pools per site. The result: phone leads were revealed to be ~70% of inbound leads, cost per acquisition dropped by 66% through focused ad spend, CPA would have been three times higher without call tracking, and the CallRail implementation typically paid for itself within a week.

Top Level Management

Ross Kaplan-Winn

Search Engine Marketing Manager